KEY DUTIES AND RESPONSIBILITIES INCLUDE

Strategic Oversight:

· Develop and execute strategies to grow membership revenue and ensure long-term financial sustainability.

· Monitor trends in the leisure industry to inform future planning and initiatives.


Membership Sales and Retention:

· Promote and sell Fit Life memberships to meet or exceed revenue targets.

· Oversee membership administration, including renewals, cancellations, and engagement strategies to maximize retention.


Digital and Marketing Responsibilities:

· Manage and oversee Moray Leisure Centre’s social media strategy, ensuring consistent and effective content creation, scheduling, and distribution.

· Collaborate with the marketing team to ensure campaigns align with membership growth objectives.

· Liaise with management to ensure digital branding aligns with on-site facility objectives and overall organisational goals.


Reporting and Analytics:

· Produce reports on Key Performance Indicators (KPIs), membership trends, and revenue performance.

· Provide actionable insights and recommendations to the Senior Management Team based on data analysis.


Innovation and ICT Development:

· Identify and manage ICT projects to enhance the digital experience for members.

· Drive initiatives to improve online member engagement and streamline processes.


Strategic Contributions:

· Collaborate with Senior Management to shape the future direction of Moray Leisure Centre.

· Contribute to discussions on the development of public health services and broader organisational objectives.


Operational Alignment:

· Ensure all marketing, membership, and social media efforts are aligned with the Centre’s strategic vision.


Other Duties:

You may be required to perform additional duties that are appropriate to the post. These responsibilities may evolve to meet organisational needs, and the job specification will be updated as necessary.

PERSON SPECIFICATION

ESSENTIAL ATTRIBUTES:

1. Experience

· Proven track record in sales and membership growth.

· Demonstrated success in result-based project management.

· Experience in managing social media and digital communications

· Experience delivering practical result-based project management

· Experience in working in large leisure facility operations


2. Education and Qualifications

· Educated to degree level in business, marketing, or a related field

Or

· Advanced knowledge of sales, commercial business and marketing acquired through either education, vocational qualification, on or off-the job training or extensive job-related experience


3. Skills / Attributes General

· Strong people management and leadership skills

· Excellent written and verbal communication skills, including attention to detail and proofreading abilities.

· Ability to analyse data and provide actionable insights.

· Excellent written and verbal communication skills, including attention to detail and proofreading abilities

· Highly organised with the ability to manage multiple priorities and meet deadlines.


4. Skills / Abilities specific to the post

· Proven experience in managing social media campaigns and audience engagement across multiple platforms.

· A strong understanding of the sales cycle and process implementation. The ability to coach and train team members to success.


5. Interpersonal and Social Skills

· Flexible and adaptable to respond to challenges or last-minute changes

· Adaptable, able to write for a range of audiences across multiple digital channels

· Ability to be dynamic, use initiative and help build a strong team

For any enquiries please contact Alexandrea Macleod at [email protected]